About

    Jose "Chepe" Lara Bañuelos is a Mexican American graphic designer based in Los Angeles.

    My deep connection with my heritage has heavily driven my style and designs. Using Vibrant colors allows me to compose designs that connect with viewers and trigger a lasting impression. I like exploring how different types and forms can add depth and personality.








    LA Planta
     Branding, Visual Identity System

    LA Planta is a fictional plant convention; I collaborated with a team to develop a branding system centered on the theme “Honoring Native Plants.” This branding system was the foundation for the website and other deliverables created collaboratively with my peers, Frances Flores, Esmeralda Segura, and Stephanie Salazar. My contributions focused on designing the project’s main poster, banners, and various assets.


    Escudos: Liga MX
    Editorial Design, Logo Design

    Escudos is a zine series where I reimagine football(soccer) crests of various leagues worldwide. In this project, I reimagined the 14 iconic crests of Liga MX, Mexico’s top soccer league, blending creativity with each team’s rich traditions. The redesigned crests were compiled into a pocket zine, celebrating their artistry and cultural significance.


    Kemonito
    Editorial Design, Print Design, Typography

    Kemonito is a bilingual zine that I designed and produced to showcase my expertise in typography through a cohesive visual system and structured layout. With my strategic selection of colors and imagery, I elevated the content of a mundane interview and transformed it into a visually compelling and dynamic article.


    The Gastro App
    App Design, Branding, UI/UX, User Research

    The Gastro App is a fictional phone application designed to help users explore and discover diverse culinary experiences. The app offers curated recommendations, user reviews, and a seamless interface for finding local street vendors. My role involved doing user research, creating an intuitive user interface, and developing a cohesive visual identity to enhance the user experience.


    Posters
    Illustrations, Typography, etc.