Branding, Visual Identity SystemLA Planta is a fictional plant convention built around the theme “Honoring Native Plants.” I led the development of the project’s branding system, which served as the foundation for the website and additional deliverables created collaboratively with my peers, Frances Flores, Esmeralda Segura, and Stephanie Salazar. My primary contributions included designing the main poster, event banners, and a range of supporting assets, ensuring the visual identity remained consistent and engaging across platforms.